Life Beyond Limits Photo Exhibition Launch at King’s College Hospital + Press Coverage
1 Oct. 2012On Monday 24th September 2012 Kings College Hospital, in conjunction with Celgene UK and MDS UK, hosted the launch of the Life Beyond Limits photographic exhibition. The launch event was well attended by members of the MDS UK committee, press associations, and representatives from King’s College Hospital and Celgene UK.
Life Beyond Limits is a public health initiative which aims to raise awareness of MDS and improve the standards of treatment for older cancer patients. MDS UK is 1 of 8 advocacy groups in the international coalition of charities promoting the Life Beyond Limits campaign.
As part of the campaign, King’s College Hospital will host the exhibition of photographs entitled ‘Facing MDS: When Every Moment Counts’ until 05/09/2012. The photos tell the story of MDS patients from the different countries of the coalition members.
Press Coverage
Press coverage of the launch event and exhibition included an articles in the online healthcare magazines Primary Care Today and Health Matters (available here and here), and event listings in the Telegraph’s photography events guide and in This is London, a what’s-on guide for London (available here and here).
Life Beyond Limits Photo Exhibition Launch
L-R Sam Pearce (General Manager, Celgene UK & Ireland), Prof Ghulam Mufti (Head of Haematology, King’s College Hospital/MDS UK Patron), Prof Rodney Taylor & Sophie Wintrich (Chairman & CE, MDS UK)
L – R Joanne Anderson, Chris Dugmore (MDS UK Committee Members), Prof Ghulam Mufti (Head of Haematology, King’s College Hospital/MDS UK Patron)
L – R Prof Rodney Taylor & Sophie Wintrich (Chairman & CE, MDS UK), Prof Ghulam Mufti (Head of Haematology, King’s College Hospital/MDS UK Patron)
L – R Prof Rodney Taylor & Sophie Wintrich (Chairman & CE, MDS UK), Sam Pearce (General Manager, Celgene UK & Ireland), Judy Woolfenden MBE (MDS patient, featured in the exhibition representing the UK), Prof Ghulam Mufti (Head of Haematology, King’s College Hospital/MDS UK Patron)
L – R Sam Pearce (General Manager, Celgene UK & Ireland), Judy Woolfenden MBE (MDS patient, featured in the exhibition representing the UK)
Public Exhibition in the Ruskin Wing, King’s College Hospital until Friday 5th October 2012
Sophie Wintrich and Alice Murphy of MDS UK Patient Support Group display information materials alongside the photo exhibition at King’s College Hospital.
The Life Beyond Limits initiative aims to raise awareness of Myelodysplastic Syndrome to a wide audience through events such as the photography exhibition.
Staff member at King’s looks at the exhibition. The photos show MDS patients from the different countries of the charities behind the Life Beyond Limits campaign.
To the left are images of Judy Woolfenden, an MDS patient in the UK. To the right are pictures of Kirby Stone, an MDS patient from the USA.
A visitor to King’s looks at pictures of Niels Jensen, an MDS patient from Denmark. To the left, photos of MDS patient Rosmary Pauer from Canada are displayed.
The exhibition has helped raise awareness of MDS and the MDS UK Patient Support Group. Visitors to the exhibition can take information materials including leaflets and newsletters.
The exhibition has also been used to help launch the first ever MDS World Awareness Day – taking place on Thursday 25th October 2012.
